A connected presence.
A simpler way to grow.
Choose a starting point. We’ll connect the pieces.
A better first impression.
A fast, clear website that makes choosing your business easy.
- Mobile-first design
- Clear calls and quote requests
- WordPress you can edit
Be there when they search.
Help nearby customers find the right business, in the right place.
- Google Business Profile
- Consistent local listings
- Service-area visibility
Trust, before the first call.
Present one consistent business across profiles, reviews, and your website.
- Professional social profiles
- Review request process
- Consistent business identity
Know what brings the calls.
Connect your website and campaigns to enquiries you can measure.
- Analytics and Tag Manager
- Call and form tracking
- Clear reporting
Build on what works.
Add paid search when your website and tracking are ready.
- Google Ads strategy
- Campaign management
- Ongoing optimisation
Digital Foundation
Before profiles and pages multiply, we define the digital basics: service positioning, primary market, business information, contact details, brand usage, account ownership, and the channel plan. That prevents a new business from becoming inconsistent as it grows online.
- Business-name, phone, email, hours, service-area, and service-list consistency plan
- Core positioning and customer-facing service messaging
- Domain, hosting, email, and account-ownership structure
- Brand asset and profile-image usage guidance
- Channel map for website, Google, social, listings, reviews, and tracking
- Launch checklist and client-owned credential handover
The foundation is documented before the public channels are built so every asset starts from the same source of truth.
Website
We build a mobile-first WordPress site around services, service areas, proof, calls, quote requests, and local search fundamentals. It should make a small contractor look credible without pretending to be a giant company.
- Mobile-first responsive WordPress design and development
- Homepage, core services, about, contact, and agreed location/service-area pages
- Click-to-call, quote request, contact forms, and conversion paths
- Core technical SEO, internal linking, titles, headings, and indexability
- Performance, image, font, caching, and Core Web Vitals review
- Search Console, sitemap, analytics hooks, and client-owned handover
The website is built as the source of truth other profiles can point back to-not as an isolated design project.
Google + Local
Google Business Profile, relevant directories, service-area information, hours, categories, photos, review processes, and website links should reinforce the same real business. We establish that consistency and document the assets.
- Google Business Profile setup or optimization with owner-authorized access
- Categories, services, hours, attributes, service areas, photos, and website-link review
- Core local directory and citation consistency plan
- UTM-tagged profile links where appropriate
- Review-request and response-process foundation
- Local landing-page and business-information alignment
We improve accuracy, completeness, and consistency. Google verification, rankings, and reviews remain controlled by the platform and real customers.
Tracking + Growth
GA4, Google Tag Manager, Search Console, form and call actions, and optional advertising conversions create a clean baseline. Once the footprint is complete, SEO, content, and Google Ads can be added without rebuilding the foundation.
- GA4 and Google Tag Manager setup or cleanup
- Google Search Console and sitemap verification support
- Click-to-call, form-submit, quote-request, and agreed lead events
- Google Ads conversion configuration when advertising is in scope
- Testing in Tag Assistant, GA4 Realtime, and browser tools
- Plain-English measurement map and ownership handover
Paid advertising is an optional growth layer. The digital foundation should make sense even before a business spends on ads.
Google Ads
Paid search built around your services, service area, and customer intent, once your website and tracking are ready.
- Campaign structure, search terms, and negative keywords
- Landing-page alignment and conversion measurement
- Ongoing optimisation and reporting
Media spend is billed directly by Google. Call tracking and landing pages are scoped separately unless included in writing.
Let’s find your clearest next step.
A free review of your online presence. Practical priorities, in writing.

Social + Reputation
For small home-service companies, social profiles are often trust checks rather than entertainment channels. We set up the relevant profiles, align branding and contact information, establish a basic content structure, and connect them back to the website.
Ongoing posting volume is defined separately; the foundation package focuses on establishing credible, complete profiles.