See how home-service businesses approached website conversion, search visibility and lead quality, and what you can check in your own business.
Inside Axemetric’s website
On our own site, we built a free-audit path for HVAC, plumbing and roofing owners. A sample audit shows the format before anyone submits an enquiry, and the homepage explains what happens after they share their website. This walkthrough covers the design choices behind our own site.
Explore the Axemetric homepage · Browse live WordPress theme demos
Industry case studies
The agencies credited below performed the work and published the results. Axemetric’s notes explain what each example can help you evaluate.
McKinnon Heating & Cooling
HVAC website and Google Ads
Redefine Web rebuilt the Toronto contractor’s WordPress site around individual services and reorganized its ad campaigns. The agency reported more than 300 qualified leads in the first 90 days.
What to check: Before raising the ad budget, check that each priority service has a relevant landing page and that the team agrees on what counts as a qualified lead.
Read the original case study by Redefine Web
Dan Wood Services
Website and organic search
Impakt Digital built a new site for the Metro Detroit plumbing, HVAC and electrical business and worked on its search visibility. The agency reported roughly 14 times as many organic search clicks compared with its 2023 starting point.
What to check: Use Search Console to measure discovery and booking records to measure what that traffic turned into.
Read the original case study by Impakt Digital
Home Alliance
Paid search and qualified calls
Level Agency used CRM data to prioritize higher-value appliance repair searches, consolidated campaigns and matched landing-page copy to search intent. It reported 3.57× return on ad spend and an 18% drop in cost per qualified call.
What to check: Check which services generate valuable jobs before shifting spend. Track qualified calls separately from all recorded calls.
Read the original case study by Level Agency
Find your starting point
If you’re unsure whether search visibility, the website or lead tracking needs attention first, request a free audit.