How the work is checked.
- Search-term and negative-keyword records
- Conversion-action and landing-page verification
- Client-visible account history and change history
- Reporting that separates clicks from recorded lead actions
All services
Paid search management
Google Ads Management
Search campaigns for HVAC and plumbing services, organized around service intent, geography, landing-page relevance, and measurable lead actions.
The problem
Why this service exists.
Contractor accounts often mix services, locations, and intent inside broad campaigns. That sends expensive clicks to generic pages, makes negative-keyword control difficult, and leaves the owner unsure which searches produced a real call or form.
Technical scope
What the implementation can include.
The proposal confirms the final deliverables, account access, exclusions, and timing before work begins.
- One client-owned Google Ads account and one primary business location
- Campaign and ad-group structure by service, intent, and geography
- Keyword, match-type, negative-keyword, and search-term management
- Responsive search ads aligned with the landing page and offer
- Location, schedule, device, budget, and conversion settings
- Call and form conversion review with GA4/GTM or native Google Ads actions
- Monthly reporting focused on spend, search terms, leads, and landing paths
Delivery process
A controlled path from diagnosis to verification.
- 01
Audit the account, website, service priorities, and current tracking.
- 02
Agree on campaign limits, target locations, lead actions, and budget controls.
- 03
Build or repair campaigns and verify the landing and measurement path.
- 04
Review search terms, negatives, budgets, ads, and conversion quality regularly.
- 05
Report what changed, what spent, and what requires the owner’s decision.
What is not assumed.
- Ad spend is billed directly to the client and is not included in management fees
- Call-tracking software, additional accounts, additional locations, and major landing-page production are separate
- Campaign count and landing-page allowance are defined in the proposal
- Lead volume, cost per lead, rankings, and booked revenue cannot be guaranteed
Expected outcome
Get the Five-Point Audit
A controlled paid-search account in which service intent, landing pages, conversion actions, and spend can be inspected by the client.
Start with the current website and the main problem you see. The written audit identifies the first priority before a package is recommended.