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GA4, GTM & Lead Tracking

A practical measurement layer for calls, forms, quote requests, campaign actions, and the pages that create them.

Request the Five-Point Audit View technical scope
The problem

Why this service exists.

A dashboard is not useful when the underlying events are missing, duplicated, unpublished, or triggered by the wrong action. Decisions about campaigns and pages should not depend on unverified conversion data.

Technical scope

What the implementation can include.

The proposal confirms the final deliverables, account access, exclusions, and timing before work begins.

  • One website, one GA4 property, and one GTM container
  • Click-to-call, form-start, form-submit, quote-request, and other agreed events
  • Use of generate_lead for qualified lead actions where appropriate
  • Google Ads conversion creation or import checks
  • Tag Assistant, GA4 Realtime, DebugView, and browser validation
  • Event map, naming notes, and written handover
Delivery process

A controlled path from diagnosis to verification.

  1. 01

    Inventory the existing tags, analytics properties, forms, and conversion actions.

  2. 02

    Define the event map and decide which actions count as leads.

  3. 03

    Configure tags, triggers, variables, and GA4 or Google Ads destinations.

  4. 04

    Test each event in the browser and destination platform before publishing.

  5. 05

    Publish the container and document the final measurement map.

Verification

How the work is checked.

  • Tag Assistant and GTM preview validation
  • GA4 Realtime and DebugView confirmation
  • Google Ads conversion-status review where applicable
  • Written event map naming the trigger, event, destination, and business meaning
Scope boundaries

What is not assumed.

  • Paid call-tracking subscriptions and CRM engineering are separate
  • Historical-data repair and unsupported third-party platforms require a separate scope
  • Consent management is implemented only when the required legal and technical scope is agreed
  • The setup verifies event delivery; it does not manufacture historical results
Expected outcome

A documented event map and verified measurement setup that makes calls, forms, and campaign actions easier to evaluate.

Start with the current website and the main problem you see. The written audit identifies the first priority before a package is recommended.

Get the Five-Point Audit