Many contractor websites look acceptable on desktop but make mobile visitors work too hard. The phone number is buried, services are grouped too broadly, service-area information is unclear, and trust signals arrive after the visitor has already left.
Technical scope
What the implementation can include.
The proposal confirms the final deliverables, account access, exclusions, and timing before work begins.
Information architecture for the homepage, core services, service areas, and contact flow
Mobile-first page design with persistent call and quote actions where appropriate
WordPress development in a client-owned hosting and domain setup
Conversion-focused service, trust, financing, and service-area sections
Core technical SEO foundations: titles, headings, internal links, crawlable copy, and image attributes
Performance work covering images, fonts, scripts, caching, and Core Web Vitals risks
Responsive quality assurance and a written handover
Delivery process
A controlled path from diagnosis to verification.
01
Audit the current website and contact path, then define the primary customer actions.
02
Approve the sitemap, page responsibilities, and required content.
03
Build the shared design system and the highest-intent page first.
04
Complete responsive development, forms, tracking hooks, and quality assurance.
05
Launch inside client-owned accounts and provide a written handover.
Verification
How the work is checked.
Responsive checks at small-phone, standard-phone, tablet, and desktop widths
PageSpeed and real-browser review after the production site is cached
Tested phone, form, navigation, and service-area paths
Canonical URLs, titles, headings, and indexability reviewed before launch
Scope boundaries
What is not assumed.
-Typically 5–10 core pages; the approved sitemap controls the final scope
-Professional photography, paid licenses, custom CRM engineering, and unquoted integrations are separate
-Copy production and additional location pages are included only when written into the proposal
-Ongoing maintenance and conversion work are separate unless included in a monthly package
Expected outcome
A faster, clearer WordPress site that helps a ready-to-buy visitor confirm the service, trust the company, and take a measurable next action.
Start with the current website and the main problem you see. The written audit identifies the first priority before a package is recommended.
